Should the farm (or other horse biz) be on Facebook?
May 15, 2012 1 Comment
Does the farm – or other equestrian businesses – belong on Facebook? I wrote this article a while ago for my company’s blog, and decided to share it here, with my equestrian friends, after a conversation I had this weekend with a fellow horsewoman. For those of you with small business, I hope this is helpful. We’ll return to our regularly-scheduled programming tonight! – Sarah
Part I in a two-part series on using Facebook to promote small business.
Over the weekend, I spent some time putting together a rudimentary Facebook plan for a friend. She is admittedly not into social media, but she does understand web marketing, and is grudgingly considering establishing a Facebook presence for her organization.
Like many small business owners, she is busy, busy, busy, and she doesn’t have staff devoted marketing activities. If she wants to do some marketing, she has to stop her “real work,” plop down in front of the computer, and get busy.
Now, some background. My friend is in the equestrian business – she runs a nice facility for boarding and training horses that caters to people who actively compete at horse shows. I’ve long thought that Facebook would be useful for her business – she has a good regional footprint, the local associations that run area…
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