Is Facebook Right For Your Small Business?

About Sarah Skerik
I'm PR Newswire's vice president of content marketing, and in this role, I manage all aspects of content development, deployment and strategy. My prior roles for the company include managing the core wire distribution product, developing the company's social media strategy and a variety of other product management and marketing roles. I'm also the chief blogger for PR Newswire's Beyond PR blog, and I contribute to a variety of others blogs too, writing variously about the intersection of search, public relations and social media. In addition to contributing to Beyond PR, I also three three personal blogs focusing on heritage recipes, mycology and my experiences learning dressage (aka competitive horse prancing) aboard some Thoroughbred ex-racehorses.