Should the farm (or other horse biz) be on Facebook?

Sarah Skerik:

Does the farm – or other equestrian businesses – belong on Facebook? I wrote this article a while ago for my company’s blog, and decided to share it here, with my equestrian friends, after a conversation I had this weekend with a fellow horsewoman. For those of you with small business, I hope this is helpful. We’ll return to our regularly-scheduled programming tonight! – Sarah

Originally posted on Beyond PR:

Part I in a two-part series on using Facebook to promote small business.

Does the farm belong on Facebook?

Over the weekend, I spent some time putting together a rudimentary Facebook plan for a friend. She is admittedly not into social media, but she does understand web marketing, and is grudgingly considering establishing a Facebook presence for her organization.

Like many small business owners, she is busy, busy, busy, and she doesn’t have staff devoted marketing activities.  If she wants to do some marketing, she has to stop her “real work,” plop down in front of the computer, and get busy.

Now, some background.  My friend is in the equestrian business – she runs a nice facility for boarding and training horses that caters to people who actively compete at horse shows.  I’ve long thought that Facebook would be useful for her business – she has a good regional footprint…

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About Sarah Skerik
I'm PR Newswire's vice president of content marketing, and in this role, I manage all aspects of content development, deployment and strategy. My prior roles for the company include managing the core wire distribution product, developing the company's social media strategy and a variety of other product management and marketing roles. I'm also the chief blogger for PR Newswire's Beyond PR blog, and I contribute to a variety of others blogs too, writing variously about the intersection of search, public relations and social media. In addition to contributing to Beyond PR, I also three three personal blogs focusing on heritage recipes, mycology and my experiences learning dressage (aka competitive horse prancing) aboard some Thoroughbred ex-racehorses.

One Response to Should the farm (or other horse biz) be on Facebook?

  1. tbatx says:

    Very helpful! Lots of good ideas there. Thank you!

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